|Marketing operations are about to start for a new cemetery located 45 feet below the surface off the coast of Miami.|
Monday, November 5
Latest in Mortuary Marketing: Luxury Burial at Sea
NEW YORK (AdAge.com) -- The latest news in mortuary marketing is luxury undersea burial. Fort Lauderdale's Neptune Society has opened an underwater cemetery city of fantasy-like architecture resembling an Atlantis of the dead. Interment prices range from $1,600 to $6,500 and the company's first big advertising push targets an upcoming convention of scuba divers. In other news in this 3 Minute Ad Age video report, NBC and Full Circle Entertainment are turning the 2000 ad agency novel "E" into a TV series and a new Google-MySpace project is expected to greatly expand social network advertising.