Tuesday, March 16

Creative Review - Driven by data: McLaren's new site

Maybe it's the ungainly shadow cast by Jeremy Clarkson but the world of motorsport wouldn't be the first place we would look for stylish graphic design. A new site for F1 team McLaren Mercedes proves us wrong

The site was created by Work Club and Pirata. According to Work-Club's Andy Sandoz, the idea is that the site is "designed as if a computer compiled it, with the pit lane race screens in mind. You see what they see."

So, during today's practice for the Bahrain Grand Prix, the first race in the new F1 season, live data was streamed to the site providing the running dialogue between drivers Lewis Hamilton and Jenson Button and the team

Elsewhere, the site carries through the style to pages on the team's drivers


During the race itself on Sunday, the site will carry more live stats and commentary giving users some idea of the race experience. Mclaren.com

Posted via web from sophie's posterous

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