Bringing the masculine aesthetic to the ever-dainty cupcake, David Arrick’s Butch Bakery sets out to introduce a new niche market into the baked-goods industry. Coming in twelve different flavours including “Rum and Coke”, “B-52″ and the “Beer Run”; the cupcakes aren’t syled in typical saccharin-sweet fashion, with Woodland Camo, Wood Grain, Houndstooth, Plaid, Checkerboard or Marble chocholate disks topping the cakes.
After previously working on Wall Street, Arrick started the New York-based bakery when he read cupcakes described as; “pink, sweet, cute, and magical”.
[via Lost At E Minor]
Tuesday, March 30
The Butch Bakery: Masculine Cupcakes - PSFK