Sony Bravia Thread Spot Drapes Ancient Tombs with Rainbow Shroud We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever. Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools? A gorgeous spot as usual, but some seamstress out there probably had a heart attack from all the decadence. Plus, the pyramids were tombs, right? This is roughly the equivalent of letting a bunch of technicolor bunnies run amock across the Congressional Cemetery. Now that we think about it, that seems strangely poignant. Written by Angela Natividad Bet You Can't Do This With Your Cereal In the Morning Everyone plays with their food from time time time. Perhaps, because what's on the plate isn't very palatable. Maybe it's the result of nervousness while on an awkward date. Maybe one too many martinis were consumed prior to dinner and one more bite of food will, assuredly, turn the stomach into a launch vehicle for its contents. But how many people play with food just to make a commercial? OK, so a lot of people do but this Leo Burnett Toronto-created, Head Gear Animation-produced commercial for Kellogg's All-Bran Guardian goes far beyond pushing food around with a fork or styling it for a photoshoot. In this commercial, the food becomes the makings of a video. Enjoy. Written by Steve Hall |
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