Tuesday, January 26

Tesco buys into the movie business « Ruth Mortimer – Brand & Business Blog – Marketing Week

Supermarket Tesco has moved into movie-making (sort of). Not content with opening its Fresh & Easy shops in California, it appears that a little of Hollywood has rubbed off on the firm.

The retailer has formed a joint venture with US media firm Amber Productions to create a range of straight-to-DVD films that it will sell exclusively under the deal’s initial terms. The first movie is understood to be an adaption of Jackie Collins’ book Paris Connections. Other authors apparently under discussion for a Tesco release include Judy Blume and Philip Pullman.

Tesco says its role will involve marketing and sales rather than the creative process, but this is an interesting idea. Will you be keen to watch Tesco book-DVDs?

Posted via web from sophie's posterous

1 comment:

  1. Anyway err on abercrombie Outlet the side of caution and choose the abercrombie and fitch larger size. If the abercrombie sale size 20 blouse is too big, but abercrombie & fitch the size 18 is too small, choose abercrombie the larger blouse. This will enable you to have it fitted. A seamstress or tailor abercrombie uk can't do anything with a garment that's too small abercrombie london -- he or she can, however, tailor a garment abercrombie and Fitch Polo that's too big to fit you to a T.Most plus size abercrombie Polos women's clothing will fail to fit one particular part of her body.