Supermarket Tesco has moved into movie-making (sort of). Not content with opening its Fresh & Easy shops in California, it appears that a little of Hollywood has rubbed off on the firm.
The retailer has formed a joint venture with US media firm Amber Productions to create a range of straight-to-DVD films that it will sell exclusively under the deal’s initial terms. The first movie is understood to be an adaption of Jackie Collins’ book Paris Connections. Other authors apparently under discussion for a Tesco release include Judy Blume and Philip Pullman.
Tesco says its role will involve marketing and sales rather than the creative process, but this is an interesting idea. Will you be keen to watch Tesco book-DVDs?
Tuesday, January 26
Tesco buys into the movie business « Ruth Mortimer – Brand & Business Blog – Marketing Week
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