Gram, a Stockholm based design company whose work we've long admired, have just launched a new premium sneaker range to go with their existing range of shoes and knitwear. Limiting themselves to a strict monochrome palette, Gram have created two distinctive looking shoes; one appears to have been dipped in a bucket of white paint (sole, upper and lacing all blend seamlessly into a blindingly white shoe) whilst the other represents it’s polar opposite; black, black and more black. Nothing unusual in that, you might say. But don’t be fooled by first appearances. It may look at first as though Gram have simply created a classic hi-top shoe but look closer and you’ll discover a multitude of technological wonders. Here’s just a taste of the design specifications for the Gram SE range:
“In an effort to recreate the comfort of professional trainers, a mixture of EVA and abrasion resistant rubber has been used for the shoe’s outsole, thereby achieving excellent dampening, multi-directional support and all the grip and durability you’ll ever need. If for any reason you actually manage to wear out the sole, fear not. Every pair of Gram SE trainers comes with replacement parts. The thick-coated cow leather shells come with triple stitching on all seams, reinforced lacing and are fully lined with moisture absorbing, quick drying mesh to keep your feet warm and dry. The ergonomically shaped insoles are covered in quick drying microfiber cloth and include neoprene heel dampening, silicone arch support and all-over EVA cushioning.”
Gram was formed in April 2005 by Alexis Holm and Anna Stenvi. Having started by designing and producing shoes, then adding a range of knitwear, Gram are slowly but surely expanding their range to a full collection for next year. You’ll already find Gram products in the US, UK, Germany, Japan, Australia, France, Spain, Canada, Italy and Belgium, as well as their native Scandinavia. Gram’s new premium line will be appearing in stores from August onwards, in places such as Nitty Gritty, Aplace and Solo (Sweden), Opening Ceremony (US), Firmament (Berlin), CODE (Amsterdam), Nano Universe (Tokyo) and Shine (HongKong). Take a look below to read about the limited edition Autogram and so a see a selection our favorites from their regular range:
For the launch of the new Gram SE sneaker line, Alexis and Anna wanted to create something that would physically communicate what they had in mind when developing the new shoe….something that embodied cutting edge technology, blistering speed and uncompromising performance. They came up with The Autogram, a specially designed top of the line remote control car which is only available on special order for €500 each. Rather like the new shoes, there's a lot of technology and performance hidden under the car's deceptively simple monochromatic exterior.