There is also a great post about it by Paul Isakon (straight from his site and pasted here)
Helge was kind enough to contact me a couple weeks back to get some thoughts on this presentation. I meant to share it then but was traveling and let it fall down the Gmail inbox rabbit hole a bit. Thankfully, Damiano reminded me today.
Some things I especially liked were:
Slide 3: The thought of not focusing on one idea, but creating a range of ideas that engage people and bring them closer to the brand - something that the research of Duncan Watts is leading people to and something that Faris and Noah have been on to for quite a while, as have a few others.
Slide 33: If you're producing applications for brands/clients, always remember that the application is a means to an end, not the end itself.
Slides 47-59 on Emotional Research - it's time to start looking at things differently, don't you think?
Anyway, give it a read and be sure to let Helge know what you think over on his post of it or on Slideshare.
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