With tools like RedLaser, Amazon, and Google Product Search all running on our mobile phones, retail stores have come under threat of becoming simple display rooms. Users get hands-on with products, decide whether or not they like, and then price check or order online.
Frog Design looks even further into the future, envisioning the entire world as a display case.
In the future nearly every visible thing will be cataloged and indexed, ready to be instantly identified and described to us. Want to go shopping? In the future we won't need big retail stores with aisles of objects on display. We'll be able to shop out in the world (see image, above). Do you like that new car you saw drive by? Or those cool shoes on the woman sitting across the room? All you’ll have to do is look at it and your mobile handset or AR-equipped eyeglasses will identify the object and look up the best price and retailer.
With recent developments in image recognition technology, and Google's acquisition of Plink, this seems entirely possible. While this is definitely further down the road, think about how brands would get their product out into the marketplace. Product placement would take on new meaning.
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