12 February 2010 - Tara Loader Wilkinson
Rough Luxe launches elite "offline" society
A society for the world's cultural and intellectual elite is launching this month, positioning itself as the strictly-offline antidote to social networking sites.
The Rough Luxe Society opens its doors this month as an exclusive community for members of Rough Luxe and their guests. Membership applications are evaluated on a case by case basis but the society values those with extraordinary private properties or unusual collections to offer.
Rabih Hage said that membership is not about celebrities. He said: "But rather about what someone can bring from either an intellectual or a property point of view; its about what people have to offer or share."
Members will be invited to partake in an annual series of four or five Rough Luxe Conversations, to discuss their ideas and explore new collaborations. The first of these discussions will take place in the restaurant El Paradiso in Switzerland's St Moritz in late spring. Twenty guests will be invited to discuss the notion: "What is Luxury?"
Rough Luxe is backed by wealthy German venture capitalist and philanthropists Kurt Engelhorn and his family.
Tags: Rough Luxe