Monday, November 3

Reading list for this week

  • A lot has been written recently about Design Thinking, innovation and branding. This article by Todd Wasserman in Branweek looks at successful example of design thinking in marketing campaign. The future of branding is in design.

  • As seen in NYT, Vogue Teen shop is landing in the Mall at Short Hills in New Jersey, the pop up store aptly name Haute Spot will not be selling anything but allow girls to relax, have a smoothie and try on clothes. “We’re not actually selling products, because our goal is to encourage people to shop in the mall,” Ms. McEwen said. More than 20 Teen Vogue advertisers are participating, including Clinique, Armani Exchange and Aldo.

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