As the 2008 Wimbledon fortnight played itself out, the event offered all of its traditional trappings -- immaculately mown grass, clean yellow tennis balls, breakfasts of strawberries and cream and well-dressed faceless alien androids.
The creepy spectators (above) had already showed up at Harrod's and other spots around London, but their persistent pop-ups at the All-England Tennis Club were by far their most public appearances. A couple of the world's more ingenious media outlets reported that the figures weren't really faceless and had pinholes in their masks for the actors' eyes.
It was a viral marketing stunt -- about the anonymity of humankind in the information age.
Lotus set up this countdown website as part of this manufactured ex-mystery.
By John Scott Lewinski
Image courtesy Splash, BBC News