Thursday, July 17


A store/bar/restaurant/art gallery, or more simply, a project, and more specifically, the Achilles Project is changing the way we’ve thought about retail. The all- in- one has opened in Boston on Summer Street and reflects the ever- changing young shopping demographic who needs more than a rack of clothes and a few dressing rooms for the full shopping experience; Achilles stimulates customers through all senses. Keeping with the Greek namesake, the project contains a restaurant named Persephone that features award-winning chef Michael Leviton as well as a great bar. Not only can you get a great meal, but you can also get your game on; the Project contains Xbox 360 and Wii for all of your kick back needs as well as a full DJ booth and an open WiFi network. You can use the right side of your brain a little more by browsing the selection of local artists’ work displayed throughout the space.

The boutique not only features exclusive and limited-run clothing and accessories for men and women from buyer, Shaka Ramsey, but also carries unreleased collections from designers and artists. The majority of Achilles’ denim products are eco-friendly in keeping with the green movement and their hand tags are created locally. They even have a program where the youngest of creatives, kids, can create their own limited edition labels to support Artists for Humanities. The store also has plans to release an in-house collection debuting Fall ’08.


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