Tuesday, November 17

» DDB Save Paper advertising/design goodness - advertising and design blog

Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

Agency: DDB Berlin, Germany.

Via: DirectDaily

Posted via web from sophie's posterous

1 comment:

  1. Nice Content. Great idea to promote your product or services is to use customized gifts such as Custom T-Shirts, customized sanitizers and many more.