via wearesocial.net
Arto Joensuu, Head of Digital Marketing at Nokia, and the rest of his search & social team are spreading the message that conversations are the new conversion across Nokia and beyond: Smart brands embrace the notion of co-creating social practices with customers and listen carefully to when these come to life in specific usage contexts of a particular product. These conversational conversions are the future for brand success as they are fueled through advocacy. Conversations are thus the new conversion metric smart brands will start to measure. 
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