I’m here – a love story in an Absolut world…
This is fascinating – a movie supported by Absolut, shot by Spike Jonze.
With a campaign around it that does lots of interesting stuff…
Starting everywhere, but including…
1. A trailer:
Popout
2. A book:
3. A window display:
4. A web site:
5. A blog:
And that’s just what I’ve seen so far…
It’s content – it’s interesting – it’s got a star director to pique your interest – but I really love that they’re surrounding it with communications that get you involved and intrigued.
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