Thursday, November 19

Adverblog: Adidas storytelling for a jersey

An impressive digital production to tell the story of the German National team shirt and of course, drive replicas' sales on the way to WC10.

Storytelling is quite epic and really delivers an immersive experience for Germany supporters.

The advergame part is also quite original but, in my opinion, less engaging (you are forced to win the three games to reach the end of the story.)

Last but not least, digital commerce integration: online purchase of the jersey is just one click away.

Posted via web from sophie's posterous

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