Really nice web iniative by the brazilian bank Banco Itau that taps perfectly into the grounded consumer market. You choose a character to begin with and a series of questions follow: How many minutes do you spend on your mobile every day? Do you know that reducing the costs of your calls could help you saving enough money to buy a laptop?
Long term gratifications and interesting alternatives to teach young people how to save money.
I Can Bank It created by Gringo. via adverblog
Also if you want to know more about the grounded consumer and the impact of the current economic climate on the American Dream check this really interesting report by Context
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