Wednesday, July 16

Bercario Primetime (Primetime child learning center)

"This project is the first Brazilian nursery developed from a program specially directed for children aged from zero to 3 years, based on an exclusive educational concept.” Says Marcio Kogan Arquiteto (mk27) on Bercario Primetime (Primetime child learning center).

By: Marcio Kogan Arquiteto (mk 27)

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Project Details

  • Project Name: Bercario Primetime (Primetime child learning center)
  • Location of Site: Sao Paulo, Brazil
  • Principal Designer/s: Marcio Kogan
  • Design Team: Diana Radomysler, Oswaldo Pessano, Renata Furlanetto, Samanta Cafardo, Suzana Glogowski, Lair Reis, Carolina Castroviejo, Eduardo Glycerio, Maria Cristina Motta, Gabriel Kogan, Mariana Simas
  • Project Type: Educational/Nursery
  • Contractor/s: Fakiani Contrucoes (General Contractor)
  • Site Area: 900 sq. mt.
  • Built-up Area: 870.75 sq. mt.
  • Date of commencement: January, 2005
  • Date of completion: August, 2007

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Words from the architect

"I am 18 months old. Today, for the first time, I went to my nursery school; and it is there that I will spend the better part of my day, while mommy and daddy are working. I found the place a little strange. I heard my daddy commenting that the building was of modern architecture. I do not know what modern is. In fact, I do not know what architecture is.

I did not like the roof, because it is very high, but I did like that it has little round holes, like cheese. I also liked the ramp that I can crawl on and that everything there is very colorful: there is a wooden fence at the entrance, and the outside part of the building is grey (like the city is grey). Above the entrance there is a hanging yellow box and I just don't know how it doesn't fall! Yellow is my favorite color.

I have a lot of fun with the windows that are really big and everything there has a lot of light. Some of the window-frames are made of alveolar poly-carbonate. Today I learned what an alveolar poly-carbonate window-frame is.

But the spot that I liked best is an old wooden house in the backyard. There I can play a lot, everything is my height and nothing can hurt me! I thought that this was very cool."

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

This project is the first Brazilian nursery developed from a program specially directed for children aged from zero to 3 years, based on an exclusive educational concept.

The focus of the project was to incorporate the specificities of this program, seeking adequate creative solutions.

The priority was to conceive of an abstract non-stereotypical space with a lucid character that would meet the functional demands of the numerous procedures involved.

Circulation is achieved through ramps and the use of friendly materials such as, the soft floor and operational ergonometry, were fundamental for a safe and comfortable environment where the children could readily develop their activities.

The technical team involved adhered to this same orientation, offering ideal solutions for the best air and water quality, floor heating and balanced lighting.

The landscaping was equally conceived to guarantee the safe interaction among the children.

In addition to using natural materials, the colors yellow, orange and red were selected to create a stimulating atmosphere.

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Architecture-Page | Bercario Primetime (Primetime child learning center) by Marcio Kogan Arquiteto (mk27)
Photograph by Nelson Kon, courtesy of Marcio Kogan Arquiteto (mk27).

Credits

  • Text by Gabriel Kogan
  • Photographs by Nelson Kon
via AP Architecture

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